WFA Global Policy

Welcome to the first edition of WFA Global Policy Brief This monthly newsletter aims to keep WFA…

FAKE NEWS IS BIG NEWS!

From a simple expression often used by US President Donald Trump to variously describe news and…

RECENT GOVERNMENT INITIATIVES SEEN AS GOOD FOR CONSUMERS It has been just over a month since…

The media landscape in Malaysia has shifted over the past couple of years with the rise…

Introducing the Malaysian Premium Publishers Marketplace (MPPM), a brand-safe inventory of local premium digital publishers that…

“In essence, the aspiration of MAA partnership with WFA, has enable the Industry to elevate the…

Source: GroupM, a WPP Group …

A strong voice is emerging in the advertising industry for ad agencies to house their services…

JUST like the ingredients one need to make a great chocolate chip cookie, brands need to…

Goobook is the cheapest way to drive traffic and create awareness to online content and local…

Issues affecting marketers addressed at MAA-WFA conference AMID a complex media landscape, there are many issues…