Feel for The Inevitable Surge…. developer@kingdomdigital.com.my January 13, 2023 The yearend euphoria is getting an extended mix this time, with Christmas almost instantaneously flipped into…
2007 – 2017 A Decade of Decisions developer@kingdomdigital.com.my August 13, 2021 While every effort is made to ensure that accurate information is disseminated through this publication, CMCF…
Malaysia ADEX: Y2019 vs. Y2018 Report developer@kingdomdigital.com.my June 17, 2020 Key Summary & Forecast Malaysia adex experienced continuous decline trend year on year since 2016. Due…
Media Quality developer@kingdomdigital.com.my September 24, 2019 DV authenticates the quality and effectiveness of digital media for the world's largest brands and media…
Behind the Curtain developer@kingdomdigital.com.my September 24, 2019 What’s your market share against competitors and market leaders? Which of your engagement metrics can be…
Malaysia ADEX: YTD May 2019 Report developer@kingdomdigital.com.my June 24, 2019 Malaysia ADEX commentary and forecast Malaysia Adex experienced slight decrease of -3.7% YTD May comparing previous…
Perspective Strategies – Employee Communication – Branding from the Inside Out developer@kingdomdigital.com.my June 12, 2019 Different people have different interpretations of what brand building means. Unfortunately, many think that advertising campaigns…
Perspective Strategies – Building Brand Strength developer@kingdomdigital.com.my June 12, 2019 Marketing communications and advertising have always been core parts of brand building. However, today’s hyper-informed audiences…
Listening: Avoiding The “Syiok Sendiri” Trap developer@kingdomdigital.com.my March 18, 2019 Date: 06 March 2019 It may sound cliché to assert that listening is the most important…
Building Brand Resilience in the New Mediascape developer@kingdomdigital.com.my February 19, 2019 Date: Feb 2019 The shifting media landscape as well as changing consumer demands have indeed transformed the…
Malaysia ADEX: FY 2018 Report developer@kingdomdigital.com.my February 12, 2019 Malaysia ADEX commentary and forecast Malaysia saw its 5th consecutive year of declining Adex in 2018,…
Navigating communications in today’s Digital Marketplace developer@kingdomdigital.com.my January 23, 2019 Organisations often think that once they have a “digital communication strategy” in place, they can expect…