Breaking Down Changes In Audience Tastes
As the saying goes, “The customer is always right in matters of taste.” And in the…
Featured Articles
The Content Code
The Content Code is the main self-regulation guideline used in all Malaysian media. This is the…
Case Studies In AI Ad Campaigns
Artificial intelligence is more commonplace than ever. From advanced chatbots to the algorithms in search engines,…
What AI Can’t Replace
MAA Editor
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2023 marches on, and so does the unstoppable tide of progress. And in recent times, we…
Feel for The Inevitable Surge….
The yearend euphoria is getting an extended mix this time, with Christmas almost instantaneously flipped into…
2007 – 2017 A Decade of Decisions
While every effort is made to ensure that accurate information is disseminated through this publication, CMCF…
Malaysia ADEX: Y2019 vs. Y2018 Report
Key Summary & Forecast Malaysia adex experienced continuous decline trend year on year since 2016. Due…
Media Quality
DV authenticates the quality and effectiveness of digital media for the world's largest brands and media…
Behind the Curtain
What’s your market share against competitors and market leaders? Which of your engagement metrics can be…
Malaysia ADEX: YTD May 2019 Report
Malaysia ADEX commentary and forecast Malaysia Adex experienced slight decrease of -3.7% YTD May comparing previous…
Perspective Strategies – Employee Communication – Branding from the Inside Out
Different people have different interpretations of what brand building means. Unfortunately, many think that advertising campaigns…
Perspective Strategies – Building Brand Strength
Marketing communications and advertising have always been core parts of brand building. However, today’s hyper-informed audiences…