Skip to content
Malaysian Advertisers Association
Skip to content Close Menu
  • Home
  • About
    • About MAA
    • Partners & Associations
    • MAA Council Members
    • MAA Annual Reports
    • Initiatives
  • News
  • Members
    • Become a Member
    • Members List
    • MAA Constitution
    • Advertising Codes
  • Events
    • Upcoming Events
    • Past Events
  • Gallery
    • Photo Gallery
    • Video Gallery
  • Features
    • Featured Articles
    • ADEX
    • Talent Development

Featured Articles

malaysia-2018-adex-report

Malaysia ADEX: Y2019 vs. Y2018 Report

developer@kingdomdigital.com.my June 17, 2020
Key Summary & Forecast Malaysia adex experienced continuous decline trend year on year since 2016. Due…
media-quality

Media Quality

developer@kingdomdigital.com.my September 24, 2019
DV authenticates the quality and effectiveness of digital media for the world's largest brands and media…
behind-the-curtain

Behind the Curtain

developer@kingdomdigital.com.my September 24, 2019
What’s your market share against competitors and market leaders? Which of your engagement metrics can be…
malaysia-2018-adex-report

Malaysia ADEX: YTD May 2019 Report

developer@kingdomdigital.com.my June 24, 2019
Malaysia ADEX commentary and forecast Malaysia Adex experienced slight decrease of -3.7% YTD May comparing previous…
Perspective-Strategies-Employee-Communication-Branding-from-the-Inside-Out

Perspective Strategies – Employee Communication – Branding from the Inside Out

developer@kingdomdigital.com.my June 12, 2019
Different people have different interpretations of what brand building means. Unfortunately, many think that advertising campaigns…
Perspective-Strategies-Building-Brand-Strength

Perspective Strategies – Building Brand Strength

developer@kingdomdigital.com.my June 12, 2019
Marketing communications and advertising have always been core parts of brand building. However, today’s hyper-informed audiences…
1001-abstract-arachnid-close-up-276342

Listening: Avoiding The “Syiok Sendiri” Trap

developer@kingdomdigital.com.my March 18, 2019
Date: 06 March 2019 It may sound cliché to assert that listening is the most important…
1002-brand-resilience

Building Brand Resilience in the New Mediascape

developer@kingdomdigital.com.my February 19, 2019
Date: Feb 2019 The shifting media landscape as well as changing consumer demands have indeed transformed the…
malaysia-2018-adex-report

Malaysia ADEX: FY 2018 Report

developer@kingdomdigital.com.my February 12, 2019
Malaysia ADEX commentary and forecast Malaysia saw its 5th consecutive year of declining Adex in 2018,…
Navigating-Communications

Navigating communications in today’s Digital Marketplace

developer@kingdomdigital.com.my January 23, 2019
Organisations often think that once they have a “digital communication strategy” in place, they can expect…
Effective-Grassroots-Communications-thumb

Effective Grassroots Communications

developer@kingdomdigital.com.my December 6, 2018
In a recent media engagement session, a senior editor reminded communications professionals about the "Bangsar trap"…
Malaysian-Consumer-Confidence-Surges-In-Q2-2018

Malaysian Consumer Confidence Surges In Q2 2018

developer@kingdomdigital.com.my September 13, 2018
We are pleased to announce the release of The Conference Board® Global Consumer Confidence™ Survey, in collaboration…

Posts navigation

1 2 3 Next →

 

Members List

Be A Game Changer

Members List

Subscribe to our Newsletter

Get the best of informations delivered straight to your inbox, no spam we promise.

Members List

Members List

Affiliate Members

Members List
Copyright, All rights reserved 2020 © Malaysia Advertisers Association