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Featured Articles

Creative image of many business people conference group meeting

Breaking Down Changes In Audience Tastes

MAA Editor May 25, 2023
As the saying goes, “The customer is always right in matters of taste.” And in the…
Privacy Security Data Protection Shield Graphic Concept

The Content Code

MAA Editor March 7, 2023
The Content Code is the main self-regulation guideline used in all Malaysian media. This is the…
unnamed

Case Studies In AI Ad Campaigns

MAA Editor March 1, 2023
Artificial intelligence is more commonplace than ever. From advanced chatbots to the algorithms in search engines,…
AI Learning and Artificial Intelligence Concept.

What AI Can’t Replace

MAA Editor 0.0
2023 marches on, and so does the unstoppable tide of progress. And in recent times, we…
digital-world-map-hologram-blue-background-this

Feel for The Inevitable Surge….

developer@kingdomdigital.com.my January 13, 2023
The yearend euphoria is getting an extended mix this time, with Christmas almost instantaneously flipped into…
a-decade-of-decision-thumb

2007 – 2017 A Decade of Decisions

developer@kingdomdigital.com.my August 13, 2021
While every effort is made to ensure that accurate information is disseminated through this publication, CMCF…
malaysia-2018-adex-report

Malaysia ADEX: Y2019 vs. Y2018 Report

developer@kingdomdigital.com.my June 17, 2020
Key Summary & Forecast Malaysia adex experienced continuous decline trend year on year since 2016. Due…
media-quality

Media Quality

developer@kingdomdigital.com.my September 24, 2019
DV authenticates the quality and effectiveness of digital media for the world's largest brands and media…
behind-the-curtain

Behind the Curtain

developer@kingdomdigital.com.my September 24, 2019
What’s your market share against competitors and market leaders? Which of your engagement metrics can be…
malaysia-2018-adex-report

Malaysia ADEX: YTD May 2019 Report

developer@kingdomdigital.com.my June 24, 2019
Malaysia ADEX commentary and forecast Malaysia Adex experienced slight decrease of -3.7% YTD May comparing previous…
Perspective-Strategies-Employee-Communication-Branding-from-the-Inside-Out

Perspective Strategies – Employee Communication – Branding from the Inside Out

developer@kingdomdigital.com.my June 12, 2019
Different people have different interpretations of what brand building means. Unfortunately, many think that advertising campaigns…
Perspective-Strategies-Building-Brand-Strength

Perspective Strategies – Building Brand Strength

developer@kingdomdigital.com.my June 12, 2019
Marketing communications and advertising have always been core parts of brand building. However, today’s hyper-informed audiences…

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