Effective Grassroots Communications

In a recent media engagement session, a senior editor reminded communications professionals about the “Bangsar trap” and the danger it posed to effective communication with the grassroots.

The media industry leader underscored the fact that most marketing and communications professionals in Malaysia tend to be individuals who live, work and play in the developed Klang Valley, including Bangsar or other up-market areas The fact that our perceptions tend to be shaped and reinforced by the people within our social and professional network have contributed to the implementation of communications strategies with a heavy urban bias.

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