Digital Adex Executive Summary 2020
In early 2019, the Media Specialists Association of Malaysia (“MSA”) in collaboration with the Malaysian Advertisers…
Author: developer@kingdomdigital.com.my
Digital Adex Executive Summary 2019
In early 2019, Media Specialists Association (MSA) of Malaysia in collaboration with Malaysian Digital Association and…
MAA re-elects president and vice-president for new term
Mohamed Kadri Mohamed Taib has been re-elected as the president of the Malaysian Advertisers Association (MAA)…
WFA warns members to keep consumer data safe
Date: 27 Jul 2020 PETALING JAYA: The World Federation of Advertisers (WFA) has cautioned its members…
Malaysia ADEX: Y2019 vs. Y2018 Report
Key Summary & Forecast Malaysia adex experienced continuous decline trend year on year since 2016. Due…
Need to safeguard brands against rampant online advertising frauds
Date: 30 Sept 2019 PETALING JAYA: Efforts must be taken to safeguard brands against the rampant…
Media Quality
DV authenticates the quality and effectiveness of digital media for the world's largest brands and media…
Behind the Curtain
What’s your market share against competitors and market leaders? Which of your engagement metrics can be…
Behind The Curtain
Join us for an intriguing session - BEHIND THE CURTAIN where experts from DoubleVerify and SimilarWeb…
Malaysia ADEX: YTD May 2019 Report
Malaysia ADEX commentary and forecast Malaysia Adex experienced slight decrease of -3.7% YTD May comparing previous…
Perspective Strategies – Employee Communication – Branding from the Inside Out
Different people have different interpretations of what brand building means. Unfortunately, many think that advertising campaigns…
Perspective Strategies – Building Brand Strength
Marketing communications and advertising have always been core parts of brand building. However, today’s hyper-informed audiences…