Malaysia ADEX: YTD May 2019 Report
Malaysia ADEX commentary and forecast Malaysia Adex experienced slight decrease of -3.7% YTD May comparing previous…
Author: developer@kingdomdigital.com.my
Perspective Strategies – Employee Communication – Branding from the Inside Out
Different people have different interpretations of what brand building means. Unfortunately, many think that advertising campaigns…
Perspective Strategies – Building Brand Strength
Marketing communications and advertising have always been core parts of brand building. However, today’s hyper-informed audiences…
Listening: Avoiding The “Syiok Sendiri” Trap
Date: 06 March 2019 It may sound cliché to assert that listening is the most important…
Building Brand Resilience in the New Mediascape
Date: Feb 2019 The shifting media landscape as well as changing consumer demands have indeed transformed the…
Malaysia ADEX: FY 2018 Report
Malaysia ADEX commentary and forecast Malaysia saw its 5th consecutive year of declining Adex in 2018,…
Navigating communications in today’s Digital Marketplace
Organisations often think that once they have a “digital communication strategy” in place, they can expect…
Planning Your Communications Strategy For The New Year: The Way Of The Sniper
Date: 01 Dec 2018 So, it’s the end of the year and you’re holding discussions and…
Effective Grassroots Communications
In a recent media engagement session, a senior editor reminded communications professionals about the "Bangsar trap"…
MAA/WFA Digital Governance Forum: The Future of Digital Advertising in A Privacy First World
The World Federation of Advertisers is a unique worldwide network of National Advertiser Associations in 60…
Malaysian Consumer Confidence Surges In Q2 2018
We are pleased to announce the release of The Conference Board® Global Consumer Confidence™ Survey, in collaboration…
Building Brand Resilience in the New Mediascape
In the new media landscape, anyone can say anything online. This creates crises for brands and…