Tackling similarities of influencer marketing
PETALING JAYA: The Malaysian digital landscape is a vibrant tapestry of creativity and influence, populated by…
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Best practices in corporate governance
Brocklehurst flanked by Stanislaus and Foong. Malaysian Advertisers Association (MAA) launched the first part of its…
A New Partnership – Meltwater and Malaysian Advertisers Association
Meltwater, a global leader in media intelligence and data analytics, partnered with the Malaysian Advertisers Association…
Madani in Malaysian marketing – Claudian Navin Stanislaus
DURING a recent panel discussion on the revamped content code, questions were asked about its ability to…
Advertisers should adopt Madani principles
PETALING JAYA: The Malaysia Madani principles enunciated by Prime Minister Datuk Seri Anwar Ibrahim is a…
Boosting collaboration to raise competitiveness
PETALING JAYA: The Malaysian Advertisers Association (MAA) aims to, among others, build strong relations with the…
Spurring the marketing sector to greater heights
PETALING JAYA: The Malaysian Advertisers Association (MAA) hopes the government will consider incentives and relevant assistance…
DEI charter a welcome introduction for industry
PETALING JAYA: The World Federation of Advertisers (WFA), of which the Malaysian Advertisers Association (MAA) is…
Shifting strategies to cater for Gen Z
Javed Jafri, who is the Malaysian Advertisers Association (MAA) vice-president and Unilever Malaysia Singapore Myanmar Laos…
MAA elects new President and Vice-President for new 2022-2024 term
Claudian Navin Stanislaus was elected as the President of the Malaysian Advertisers Association (MAA) at its…
Fighting digital ad fraud
Digital advertising fraud has been plaguing the advertising industry both locally and gobally for the longest…
VoxComm: Companies using Covid-19 as excuse to delay payment
Ad agencies play a vital role in our business, especially in this challenging business environment brought…