Digital Adex Report Q3 2020

In early 2019, Media Specialists Association (MSA) of Malaysia in collaboration with
Malaysian Digital Association and Malaysian Advertisers Association embarked on an
initiative to provide an accurate view of the the state of Digital Adex in Malaysia. 21 media
agencies were involved in providing the Digital Adex for FY 2017, FY2018 and quarterly
in 2019. MSA estimates that the 21 agencies account for approximately 60% of the total
Digital Adex in the country. Information is provided by digital platforms and product
categories to MSA’s appointed independent auditor Ahmad Abdullah and Goh who in turn
aggregated the numbers to provide a consolidated view of the total Digital Adex in

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