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Author: developer@kingdomdigital.com.my

malaysia-2018-adex-report

Digital Adex Executive Summary 2019

developer@kingdomdigital.com.my September 22, 2020
In early 2019, Media Specialists Association (MSA) of Malaysia in collaboration with Malaysian Digital Association and…
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MAA re-elects president and vice-president for new term

developer@kingdomdigital.com.my September 22, 2020
Mohamed Kadri Mohamed Taib has been re-elected as the president of the Malaysian Advertisers Association (MAA)…
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WFA warns members to keep consumer data safe

developer@kingdomdigital.com.my August 6, 2020
Date: 27 Jul 2020 PETALING JAYA: The World Federation of Advertisers (WFA) has cautioned its members…
malaysia-2018-adex-report

Malaysia ADEX: Y2019 vs. Y2018 Report

developer@kingdomdigital.com.my June 17, 2020
Key Summary & Forecast Malaysia adex experienced continuous decline trend year on year since 2016. Due…
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Need to safeguard brands against rampant online advertising frauds

developer@kingdomdigital.com.my October 11, 2019
Date: 30 Sept 2019 PETALING JAYA: Efforts must be taken to safeguard brands against the rampant…
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Media Quality

developer@kingdomdigital.com.my September 24, 2019
DV authenticates the quality and effectiveness of digital media for the world's largest brands and media…
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Behind the Curtain

developer@kingdomdigital.com.my September 24, 2019
What’s your market share against competitors and market leaders? Which of your engagement metrics can be…
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Behind The Curtain

developer@kingdomdigital.com.my August 15, 2019
Join us for an intriguing session - BEHIND THE CURTAIN where experts from DoubleVerify and SimilarWeb…
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Malaysia ADEX: YTD May 2019 Report

developer@kingdomdigital.com.my June 24, 2019
Malaysia ADEX commentary and forecast Malaysia Adex experienced slight decrease of -3.7% YTD May comparing previous…
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Perspective Strategies – Employee Communication – Branding from the Inside Out

developer@kingdomdigital.com.my June 12, 2019
Different people have different interpretations of what brand building means. Unfortunately, many think that advertising campaigns…
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Perspective Strategies – Building Brand Strength

developer@kingdomdigital.com.my June 12, 2019
Marketing communications and advertising have always been core parts of brand building. However, today’s hyper-informed audiences…
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Listening: Avoiding The “Syiok Sendiri” Trap

developer@kingdomdigital.com.my March 18, 2019
Date: 06 March 2019 It may sound cliché to assert that listening is the most important…

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