Digital Adex Report FY2022

In early 2019, the Media Specialists Association (MSA) of Malaysia, in collaboration
with the Malaysian Digital Association and Malaysian Advertisers Association,
embarked on an initiative to provide an accurate view of the state of Digital Adex in
Malaysia. As a result, 21 media agencies provided the Digital Adex for FY2017 to
FY2022. MSA estimates that the 21 agencies account for approximately 60% of the
total Digital Adex in the country. Information is provided by digital platforms and product
categories to MSA’s appointed independent auditors, Messr Ahmad Abdullah and Goh,
who aggregated the numbers to provide a consolidated view of the total Digital Adex in

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