Malaysian Digital ADEX Report Q2 2022

In early 2019, the Media Specialists Association (MSA) of Malaysia, in collaboration with the
Malaysian Digital Association and Malaysian Advertisers Association, embarked on an initiative
to provide an accurate view of the state of Digital Adex in Malaysia. As a result, 21 media
agencies provided the Digital Adex for FY2017, FY2018, FY2019, FY2020 and FY2021. MSA
estimates that the 21 agencies account for approximately 60% of the total Digital Adex in the
country. Information is provided by digital platforms and product categories to MSA’s appointed
independent auditors, Messr Ahmad Abdullah and Goh, who in turn aggregated the numbers to
provide a consolidated view of the total Digital Adex in Malaysia.

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