Malaysian Digital ADEX Report Q1 2023

In early 2019, Media Specialists Association (MSA) of Malaysia in collaboration with
Malaysian Digital Association and Malaysian Advertisers Association embarked on an
initiative to provide an accurate view of the the state of Digital Adex in MaFlaysia. 21
media agencies were involved in providing the Digital Adex for FY2017 and each
subsequent year up to FY2022. MSA estimates that the 21 agencies account for
approximately 60% of the total Digital Adex in the country. Information is provided by
digital platforms and product categories to MSA’s appointed independent auditor Messr
Ahmad Abdullah and Goh who in turn aggregated the numbers to provide a
consolidated view of the total Digital Adex in Malaysia.

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