Building Brand Resilience in the New Mediascape developer@kingdomdigital.com.my August 15, 2018 In the new media landscape, anyone can say anything online. This creates crises for brands and…
ADvances – the premium solution for advertisers developer@kingdomdigital.com.my August 7, 2018 With 1.8 billion websites in the world, how do advertisers cut through the clutter to make…
Intro to Programmatic Buying developer@kingdomdigital.com.my August 7, 2018 AppNexus is the world’s largest independent advertising technology company with the mission to create a better…
WFA Global Policy developer@kingdomdigital.com.my July 24, 2018 Welcome to the first edition of WFA Global Policy Brief This monthly newsletter aims to keep WFA…
FAKE NEWS IS BIG NEWS! developer@kingdomdigital.com.my July 12, 2018 From a simple expression often used by US President Donald Trump to variously describe news and…
MALAYSIANS OPTIMISTIC ON ECONOMIC OUTLOOK POST GE14 developer@kingdomdigital.com.my June 18, 2018 RECENT GOVERNMENT INITIATIVES SEEN AS GOOD FOR CONSUMERS It has been just over a month since…
Malaysia Media Landscape 2017 developer@kingdomdigital.com.my April 24, 2018 The media landscape in Malaysia has shifted over the past couple of years with the rise…
The Malaysian Option – MPPM developer@kingdomdigital.com.my March 30, 2018 Introducing the Malaysian Premium Publishers Marketplace (MPPM), a brand-safe inventory of local premium digital publishers that…
For better media quality, going private is the way developer@kingdomdigital.com.my February 22, 2018 JUST like the ingredients one need to make a great chocolate chip cookie, brands need to…
How Goobook is shaping the future of Malaysian media? developer@kingdomdigital.com.my January 16, 2018 Goobook is the cheapest way to drive traffic and create awareness to online content and local…
MAA & WFA: Is your ad getting value for money? developer@kingdomdigital.com.my November 20, 2017 Issues affecting marketers addressed at MAA-WFA conference AMID a complex media landscape, there are many issues…
Finding An Agency Guide developer@kingdomdigital.com.my December 27, 2016 The Association of Accredited Advertising Agents Malaysia (4As) in collaboration with global consulting firm R3 Worldwide,…