A summary of Boardroomresearch.com’s survey of Malaysian marketers on advertising budgets, agency relationships and approach to critical challenges in today’s environment

June 28, 2011 - Boardroom Research invited client-side marketers in Hong Kong from its proprietary database to…

Effie Bootcamp 2011: The Secret of Effectiveness Revealed

May 12, 2011- Organized together with MATRADE, the first ever EFFIE Bootcamp gave 500+ marketing people young…

March 04, 2011 – With Kentucky Fried Chicken trading its famous 'finger lickin' good tagline for a…

February 23, 2011 – This is the third year MARKETING magazine has conducted the CREAM study, which…

Feb 18, 2011- 200 of the most influential brands and best minds in marketing meet over 2…

February 16, 2011 – M&C Saatchi Malaysia has signallled aggressive expansion plans in 2011 with the launch…

Am I spending enough, or am I spending too much? How do I know what's working,…

November 30, 2010 – Pos Malaysia has launched their new online shopping portal, PostMe.com.my, an initiative embarked…

ADVERTISING IS ON THE CUSP OF ITS FIRST CREATIVE REVOLUTION SINCE THE 1960S. BUT THE AD…

Sep 21, 2010- Inspired by the song 'Moon Represents My Heart' (Yue Liang Dai Biao Wo De Xin),…

March 26, 2010 – The winners of the coveted Putra Brand Award were announced yesterday at a…

January 13, 2010 – At the unveiling of its brand new name and logo today, the former…