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A strong voice is emerging in the advertising industry for ad agencies to house their services…
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WFA announces changes to global leadership team
• New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB • CEOs of…
Ethical advertising and F&B owners
MAA says there are guidelines on public health that SMEs should adhere to MALAYSIAN Advertisers Association…
Local Ad Industry leaders voice out on global issues
The Malaysian Advertiser’s Association (MAA) will be organizing a MAA Marketer Forum by James Sampson (pictured),…
‘Landmark’ changes to advertising world
VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously.…
Mixed reactions to P&G’s proposed rulings
At Maxis, we are still huge believers in the value a great agency partner adds to…
WFA shares 5 predictions for 2017
THE World Federation of Advertisers (WFA), of which Malaysian Advertisers Association (MAA) is a country member,…
Forum to address ad fraud concerns this week
KUALA LUMPUR : The Malaysian Advertisers Association (MAA) and the World Federation of Advertisers are collaborating…
Slightly better adex seen in H2
Festivities to help push up ad spend despite slowing economy ALTHOUGH there are some bright spots…
Call for single ‘currency’
Media agencies, industry players want single TV audience measurement system THE call is growing louder by…
Measuring digital adex
Advertisers association to work with MDA A COMPREHENSIVE measurement for digital advertising expenditure (adex), which is…
MAA gears itself for future challenges
Petaling Jaya, 22nd April 2016: The Malaysian Advertisers Association recently concluded its Annual General at the…