A summary of’s survey of Malaysian marketers on advertising budgets, agency relationships and approach to critical challenges in today’s environment

June 28, 2011 – Boardroom Research invited client-side marketers in Hong Kong from its proprietary database to participate in an online survey which would explore the decisions made by marketers looking at a variety of areas such as:

  • Marketing budget and allocations
  • Digital and social media
  • Agency selection criteria
  • Departmental involvement on agency appointments
  • Agency involvement on digital strategy and social media executions
  • Challenges marketers face connecting with target audience
  • Aggregate satisfaction level for agencies appointed
  • Challenges marketers see agencies facing
  • Likelihood of marketing service categories where pitches will be called

Agency Rankings and criteria for rankings in the following categories:

  • Creative Advertising Services
  • Media Planning and Buying Services
  • Public Relations
  • Event Marketing Services
  • Direct Marketing
  • Digital Marketing Services
  • Brand Consulting
  • Market Research

The Executive Summary takes a brief look at some of the key issues that emerged from the research. While not exhaustive of the entire results of the study, several key themes and trends emerged which are briefly covered herein.

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