Author: developer@kingdomdigital.com.my
Forum to address ad fraud concerns this week
KUALA LUMPUR : The Malaysian Advertisers Association (MAA) and the World Federation of Advertisers are collaborating…
MAA & WFA – Ad Fraud Event
[ft_button url="http://www.malaysiaadvertisers.com.my/wp-content/uploads/Registration-MAA-WFA-Ad-Fraud-Talk_2016.pdf" target="_blank" background="orange" type="round" size="medium"] Download Form [/ft_button]
Slightly better adex seen in H2
Festivities to help push up ad spend despite slowing economy ALTHOUGH there are some bright spots…
Call for single ‘currency’
Media agencies, industry players want single TV audience measurement system THE call is growing louder by…
Compendium of ad fraud knowledge for media investors
Executive summary Ad fraud is likely to represent in excess of $50 billion by 2025,…
How Alibaba uses big data to understand China’s shoppers
China's online shoppers are anticipated to spend more than US$1 trillion online in the next 12…
Measuring digital adex
Advertisers association to work with MDA A COMPREHENSIVE measurement for digital advertising expenditure (adex), which is…
MAA gears itself for future challenges
Petaling Jaya, 22nd April 2016: The Malaysian Advertisers Association recently concluded its Annual General at the…
Marketers need to keep up with trends
KUALA LUMPUR – Marketers need to find innovative ways to address common challenges in an interconnected…