Author: developer@kingdomdigital.com.my
CMOS DESCEND
As digital and technological innovation continuously reshape consumer sentiments, marketing chiefs are scrambling to beef up…
THE SOUTEAST ASIA VIEWABILITY WHITE PAPER
Digital Media has many metrics but one metric has recently caught the attention of marketers in…
Ad Fraud Uncovering The Digital Era’s Biggest Con
Forum to address ad fraud concerns this week
KUALA LUMPUR : The Malaysian Advertisers Association (MAA) and the World Federation of Advertisers are collaborating…
MAA & WFA – Ad Fraud Event
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Slightly better adex seen in H2
Festivities to help push up ad spend despite slowing economy ALTHOUGH there are some bright spots…
Call for single ‘currency’
Media agencies, industry players want single TV audience measurement system THE call is growing louder by…
Compendium of ad fraud knowledge for media investors
Executive summary Ad fraud is likely to represent in excess of $50 billion by 2025,…
Thank You & Welcome Dinner For Outgoing And New Council Members
CRM & MAA Luncheon
How Alibaba uses big data to understand China’s shoppers
China's online shoppers are anticipated to spend more than US$1 trillion online in the next 12…