M&C Saatchi Malaysia launches BTL division – Design Factory!

February 16, 2011 – M&C Saatchi Malaysia has signallled aggressive expansion plans in 2011 with the launch of Design Factory – a new division providing clients with speedy and cost-effective below-the-line advertising solutions.

Managing Director, Datin Syarifah Menyalara Hussein explained, “We’re focused on delivering no frills, simple and cost effective BTL work to clients who seek no nonsense fast turnaround solutions at good value.”

She added that while Design Factory is perfect for clients who want more value and responsiveness for their on-ground and tactical marketing plans, clients will also enjoy the expertise and support from one of the world’s most reputable advertising networks. Services encompasse below-the-line support such as POSMs, event materials, brand identity, corporate collaterals, packaging design, premiums, Annual Reports…

Since the beginning of this year, Design Factory has been handling the entire Celcom BTL portfolio. However their services also extend to other M&C Saatchi clients including Axiata, Alliance Bank, SIC, and more.

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