malaysia-2018-adex-report

Malaysia ADEX: Y2019 vs. Y2018 Report

Key Summary & Forecast

Malaysia adex experienced continuous decline trend year on year since 2016. Due to Covid-19 pandemic, adex is forecasted to decline by -9.8% in 2020. Traditional media (Npp, Radio, TV) continued to lose it’s share to digital media. Digital is projected to own up 39% share of total adex in 2020. This is inline with the continuous growth of digital penetrations and how the pandemic has fast-tracked consumers and advertisers to digital consumption & commerce. Out-of-home media (Cinema, Outdoor, In-Store) seen growth in 2019 vs. 2018 due to increase of site penetrations & growth of digital out of home.

Y2019 vs. Y2018 Total Adex by medium

Y2019 vs. Y2018 Total Adex by medium

Y2019 vs. Y2018 Adex SOS% by medium

Y2019 vs. Y2018 Adex SOS% by medium

Multi year growth & SOS% trend

Multi year growth & SOS% trend

Source from: GroupM TYNY

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